NAPA OLD CAR COMMERCIALS

Last year people in the U.S. bought more new cars than ever. Bad news for NAPA Auto Parts, the leading retailer of replacement parts for used cars. To compete with this trend, we reminded America that old cars maintained with NAPA parts can run as well as new cars by creating a stereotypical new-car campaign for three of the most “used” cars we could find listed for sale on Craigslist.