MAZDA – SECOND ACT, A DRIVE WITH DREW BLEDSOE

To help introduce The All-New Mazda CX-70, a SUV targeted towards the 50+ male demographic that are venturing into the second act of their lives, we told the unlikely story of Drew Bledsoe. As a first overall pick in the NFL draft he gained notoriety with his arm, but it was his second act that is truly inspiring. This is the story of his NFL fame, near death experience on the field and then his rise from the ashes to create a world class winery through grit and determination.